Gender roles
Another ethical concern is the portrayal of gender roles within the magazines for women. By using unrealistic models, icons through the discourse to reinforce ‘womens materialistic consumption’
This further advocates the Cultivation theory; people begin to accept the views of the world in the media as reality (Fullerton and Kendrick, 2000).
This further advocates the Cultivation theory; people begin to accept the views of the world in the media as reality (Fullerton and Kendrick, 2000).
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